World Beating Products, Born in Britain

Originated as a line of permanent hair colour, the AFFINAGE・・brand quickly expanded to include tone-on-tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners and styling products, formulated in-house at the AFFINAGE.

Their unique, technology-driven products have been enthusiastically embraced by consumers and the hairdressing industry across the globe, making AFFINAGE one of the fastest growing haircare brands in the world.

Today, AFFINAGE is sold in over 50 countries, with headquarters and training facilities in the UK, Italy and the USA.