World Beating Products, Born in Britain

Originated as a line of permanent hair colour, the AFFINAGE® brand quickly expanded to include tone-on-tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners and styling products, formulated in-house at the AFFINAGE®.

Their unique, technology-driven products have been enthusiastically embraced by consumers and the hairdressing industry across the globe, making AFFINAGE® one of the fastest growing haircare brands in the world.

Today, AFFINAGE® is sold in over 50 countries, with headquarters and training facilities in the UK, Italy and the USA.